Scope of Work
DISCOVERY
UX Audit
Heuristic Evaluation
IDEATION
Stakeholder Workshops
Design Strategy
User Journey
Information Architecture
Wireframing
DESIGN
UX Design
UI Design
Visual Language
Design System
Prototyping
Usability Testing
Goal
Simplifying Data Sharing Experience for Enterprises
The product aimed at providing a secure way for the multiple parties to share their data through cross cloud data warehouses that guarantees its privacy, security and governance - Cleanrooms. Enterprises can run analytics and complex AI / ML workloads without their data getting physically copied. It allows the users to perform complex tasks with easy to use Web UI as well as Developer Edition.
Our goal here was to elevate user experiences within the realm of data collaboration platforms, outshining competitors by designing interfaces that seamlessly guide users through the complexities of data cleanrooms. Through collaborative exploration and the utilization of a low-code platform, we made sure to provide users with intuitive tools that offer clarity and direction, setting a new benchmark for usability and efficiency in the industry.
Keeping up with an Evolving Product: Understanding Complex Workflows & Laying Down the Foundations
The foundational concepts around the project kept on changing as the product evolved. As designer, It was important for me to document these changes so as to come up with more optimised workflows. I created concept diagrams to understand the different entities in the process of cleanroom creation, worked on updating the userflows and went back to the drawing board to create some low-fi wireframes to generate better ideas around structure and layout.
Structuring Information: Making Sense Out of Chaos
The product dealt with heavy data coming from different clouds along with the various operations that could be performed on it. It was important to show all pieces of information but also making sure that it doesn't overwhelm the users. We explored different page and card structures for the same and came up with ideal layouts which depicts all the necessary information in an organised and well structure format
Standardised experience for multiple integrations
There are various other tools that users are using for data security and collaboration. The product aimed to integrate those applications without making it challenging for the users. We have helped in providing a similar interface and experience without making it difficult for the users to interact. Providing consistency with the other various application with regards to the concepts, terminologies etc has been very challenging.
Nudging User's Journey: Creating a seamless FTUX
Considering the complex nature of the product, it was the need of the hour to craft a walkthrough experience for the first time users. When the users onboards the web-app, there are a lot things they need to setup before they jump into the actual workspace. We already had a 'Help Center' to help users during the middle of their journey, but for newly onboarded users it was necessary to tell them about what they should be doing next by nudging them to do certain tasks.
We came up with different experiences based on what stage they are in the onboarding process. We designed them in a way that they could revisit these set of instructions anytime during their journey in the web-app.
Visualizing Information
One of the most prominent feature of this tool is to let users perform certain analysis on their own data as well as on the collaborator's data. These analysis yeild results which helps the organisation to understand their performance in the market on various aspects. In order for them to quickly synthesise these results, we made sure to give it a visual appeal rather than keeping it heavy on text/data. This helped the users to consume the information quickly and take prompt actions on these insights. We also provided them with an ability to download these insights
Impact
2 x Customers
The prompt design solutions and seamless workflows of the product resulted in increase of customer count by two folds in a span of 2 years
Company Acquisition
Impressed by the intuitiveness and the growth of the product in such a short time, the industry's biggest player 'Snowflake' acquired the company and yet they chose to keep us as design partners
